Bringing Scenario Planning Home to KU

Introduction to Scenario Planning

Bringing the Benefits Home

If you read enough regional reports on international tech development, you start to suspect that somewhere someone has built a successful career on the power of search-and-replace. These reports are strikingly similar. They all have a uniform goal and identify the same elements of a global technology cluster: access to capital, an educated workforce, good infrastructure, a strong local market, ...

Bringing it home.

A Scenario-based Approach to Strategic Planning

For 20 years, conflict between the planning and process schools of strategy has shaped the debate on strategy creation. Here we argue that a scenario-based approach to strategic planning can serve as an innovative management tool in the field with the potential to overcome discrepancies between the two opposing schools of strategy. The scenario-based approach to strategic planning builds on the...

A Scenario-based Approach to Strategic Planning

3 INTRODUCTION In this paper we describe the fourth-stage of our six-step scenario-based approach to strategic planning, the scenario building. Having completed the trend and uncertainty analysis using the 'Impact/Uncertainty Grid' tool in stage three, we will present in this paper how plausible scenarios can be created based on the identified key uncertainties using the 'Scenario Matrix' tool ...